The first thing
that came to mind when I heard the above exchange was the Sherlock Holmes story ‘Silver Blaze’. The following exchange takes place in the story:
Scotland Yard detective: "Is there any other point to which you would wish to draw my attention?"
Holmes: "To the curious incident of the dog in the night-time."
Scotland Yard detective: "The dog did nothing in the night-time."
Holmes: "That was the curious incident."
Typically, employees like to tell stories (from the 'glorious past' of the organization) to a newcomer. These stories could be about a great leader who architected a turnaround in the organization, about a team that managed to accomplish a difficult goal in the face of overwhelming difficulties, about something that the organization did that made big impact on the society, about an amazing example of customer service, about a significant innovation or technological breakthrough made by the company, about outsmarting the competition etc. The stories also could be about something in which the employee was personally involved like an accomplishment, a great manager or team member or mentor, an incident where the company went out the way to support the employee during a crisis etc.Telling these stories to a newcomer allows the employees to 'relive' the incident and feel proud and energized. These stories can help the newcomer to connect to the heart and soul of the organization better than any facts and figures presented during the induction. It is said that a social group (including an organization) constructs its reality through the stories and legends. These stories embody the culture and values of the organization and serve as an effective enculturation tool. Also, the connect between the new employee and the organization (a key component of employee engagement that impacts the motivation and retention of the new employee) happens mainly through the connect the new employee forms with the current employees (and their stories!). So, this kind of storytelling is highly beneficial for the newcomer, the existing employees and the organization.
If these stories are absent, it can be a sign of potential trouble for the organization and a useful 'early warning' for the new employee. Silent or 'story-less organizations' tend to be devoid of 'identity' and 'soul', and, hence it becomes impossible for the stakeholders, including the employees, to connect to it at an emotional level. After all, what is there to connect with?!
Hence, typically, these kind of 'silent situations' occur when the employees are unable to connect emotionally to the organization or when they don't feel proud about the organization, their function or their job. While it is possible that 'nothing worth mentioning has happened in the organization', it is more likely that the employees 'didn't feel the connection and ownership' to what has indeed happened.
These situations are more likely in organizations that take a more transactional approach to people management and don't pay sufficient attention to employee engagement, sense-making and creating a sense of belonging. Another possibility is that the organization has done something trust-destroying (or even 'soul damaging'), like a 'mismanaged restructuring' or 'acting in a manner that very much at odds with the espoused values of the organization'.
The difficult thing here (for the organization) is that the situation can't be remedied just by getting the internal communication function to hunt for/write a large number of stories and do an intense campaign based on those stories. It is because the problem is with the 'emotional connection' to the stories and not with the absence of stories. In a way, it is a like the type of diabetes that occurs not because of lack of insulin but because of the loss of sensitivity to insulin!
At the most fundamental level, this is exactly the way it should be. Storytelling is an intensely human activity and unless the human side of the organization is given adequate importance and nurturing, storytelling (and culture building and employee engagement/retention based on the same) would be an impossible dream!
Stories come alive (for the storyteller and for the listener) only when they come 'straight from the heart' and that can happen only if the employees can connect with the story (and the organization) emotionally (and not just rationally). So, in an organization that doesn't invest in building and sustaining an emotional connect with the employees, employees are unlikely to connect with 'corporate-sponsored stories' and they are even more unlikely to tell those stories to newcomers. Yes, the employees might derive some pleasure in ridiculing the 'corporate-sponsored storytelling' attempt!
Postscript: One of the queries that I have received in response to this post is whether this kind of storytelling can happen without face to face interaction (as virtual working is the norm in the current pandemic situation). I think that storytelling and the connect through the same can take place through virtual interactions also. These days, even psychotherapy is being done effectively through
virtual meetings. It has been said that one of the advantages of virtual
meetings is that one can observe the other person very closely without making that
person feel uncomfortable. Of course, it works the other way around also!
Any comments/ideas?
