So the hero is different from a celebrity or a superstar! Also, heroes and leaders have different roles in a group (though they are not mutually exclusive). While the hero provides outstanding positive examples by going beyond the current standards in the group, it is not their role to ‘rescue the group or the group members from trouble’.
Apart from the above factors that lead to herophobia at the organization level, there could also be factors operating at the individual level. That we want to be heroes is evident from the fact that most of us like to live out the hero's journey vicariously through identifying with the heroes in novels and movies. Hence, it is not that we don't like being heroes. Probably, what leads to herophobia at the individual level is some sort of 'learned helplessness' based on the belief that we can't be heroes (and that only a 'special few' can be heroes). So if we want to be something, and we can't do it and we see a some others (heroes) do it, it can trigger a host of negative emotions ranging from frustration, envy and fear. As these are uncomfortable emotions, we might not consciously recognize or own them! As we will see shortly, this learned helplessness is based on a wrong assumption (about who can be a hero) and hence unwarranted.
Being a hero is not a 'character trait' that is present only in a few people. It is essentially a process of exploration and personal transformation that all of us can undertake. The hero’s journey gives hope to the other members of the team (that is work can be much more meaningful and impactful) and inspires them to kindle the spark of heroic potential in them. We must remember that the hero has a ‘thousand faces’ (or an 'infinite' number of faces) and hence (inspired by the heroes) every group members can be a hero. Heroes are very much part of the group and they are in no way an impediment to team work!
So where does this leave us? It is clearly beneficial to the group to celebrate the journey and achievements of the heroes (without making them ‘celebrities’ or ‘privileged few’) in a way that it encourages the others in the group to realize heroic potential. They should be highlighted as examples that all of us can learn from, help us redefine what is possible and thereby give us hope and courage to unleash our true human potential. One doesn’t qualify as a hero unless one brings back something of significant value to the group and hence the hero’s journey is not some sort of ‘ego trip’. Also the personal transformation itself is the greatest reward for the hero. The power of the hero derives from the inner-strength he/she developed from the journey and not from the group putting the hero on a pedestal. Hence, the heroes don't need to monopolize the limelight or the rewards.
These days, when finding meaning and realizing one’s potential becomes increasingly important for employees at work, herophobia can limit the options available to the organizations. It might be worth considering modelling some of the long-term people development programs on the hero’s journey (see ‘Accelerated learning and rites of passage’ for a somewhat similar discussion on an anthropological approach to facilitate role transitions).
Another related application of the hero's journey is in coaching, especially to help an employee to discover his/her calling and to chart out the journey to fulfill the calling. It helps to derive more meaning from coaching and to provide better orientation and more hope for the journey of self-discovery and personal transformation. In this way, coaching becomes a conversation with the hero latent in all of us! By the way, coaching can also help in unlearning the 'learned helplessness' that we discussed earlier (the one that is based on a wrong assumption about who can be a hero and hence leading to herophobia).
Yet another application is in culture building and cultural induction of new hires. Telling stories about the deeds of heroes that exemplify the values of the organization is a great way to communicate and reinforce the values of the organization!
It is interesting to note that the concept of 'hero' became 'unfashionable' in business organizations mainly in the last two decades. To some extent it was triggered by the highly visible/publicized failures of some of the 'celebrity leaders' who were wrongly equated with 'heroes'. This in turn triggered the apprehensions related to the possible adverse impact on the organizations and teams that we looked at earlier. All this is based on a fundamental misunderstanding of the role of hero and who can be a hero. So, at its core, this post has been an attempt to 're-democratize' the concept of a hero so that it becomes accessible to all of us and we can leverage it to realize our heroic potential!.